What are the "natural flavors" in my product?

You may have noticed that Seeking Health's flavored chewables, powders, liquids, and lozenges are flavored with "natural flavors", which is shown in the "Other Ingredients" of the product label. Here at Seeking Health quality and purity are of utmost importance to us. Dr. Ben Lynch only sources ingredients that he, himself, and his family would consume, resulting in some of the highest quality flavoring blends on the market.

Seeking Health does not add artificial flavors or colors to any of our supplements to maintain the purity and quality of the products you trust. These flavoring blends do not contain any of the eight Major Allergens (Milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, and soy). Products with flavoring blends that contain these allergens must disclose this information on the labeling. Similarly, flavorings cannot claim to be free of animal products for a vegan lifestyle if their actual ingredients do not comply with that claim. Seeking Health aims to source flavoring blends that are free from GMO markers and tested for contaminants such as heavy metals and microbials.

Unlike artificial flavors, the flavoring must be derived from a plant, animal, animal byproduct, or fermentation byproduct obtained from 182.10, 182.20, 182.40, 182.50, part 184, or 172.510 of this chapter.” (FDA Electronic Code of Federal Regulations - 101.22). 

Note that the FDA defines “natural flavor” as follows:

“The term natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional. Natural flavors include the natural essence or extractives obtained from plants listed in 182.10, 182.20, 182.40, and 182.50 and part 184 of this chapter, and the substances listed in 172.510 of this chapter.” (FDA Electronic Code of Federal Regulations - 101.22)