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Product UpdatesUpdated a day ago

The following table lists changes to Seeking Health product labels and formulations. This includes changes to active and inactive ingredients, active and inactive ingredient amounts, delivery methods, serving sizes, bottle sizes, and product names. For more information on product name changes, check out this blog: https://education.seekinghealth.com/supplement-names/
*Estimated dates listed below are subject to change without notice 

ProductChangeWhy?Date Effective
Optimal Multivitamin Plus

Name Change: Multivitamin Plus 

This name change is part of our new branding standards to simplify and clarify product names.

21Feb2024

Multivitamin PlusName change: 
Optimal Multivitamin 
This name change is part of our new branding standards to simplify and clarify product names. Oct 2024
Optimal Glutathione Plus Lozenge

Name Change: Glutathione Plus Lozenge

This name change is part of our new branding standards to simplify and clarify product names.

02Feb2024

Active B12 1000

Name Change: Methyl B12 1000

This name change is part of our new branding standards to simplify and clarify product names.

16Jan 2024

Optimal Prenatal MF

Decrease manganese to 2 mg (77% DV)
Decrease Ginger to 50 mg
Decrease Zeaxanthin to 4 mg

Manganese and zeaxanthin reduced to reflect amounts that are completely sufficient

The new ginger raw material, Ginfort, is far more concentrated than the previous

02Jan2024

24Digestion Intensive Capsules 

Name Change: Digestive Enzymes capsules

Reformulated: Majority of the enzymes are the same while the serratia peptidase and hemicellulase used in the old formula have been replaced with trademarked versions, Peptizyme SP and HemiSEB. Lysozyme has been removed. 

This name change is part of our new branding standards to simplify and clarify product names.

To improve upon the previous formula with more effective versions of the enzymes. Removal of lysozyme, an enzyme derived from egg, makes the product vegan friendly and suitable for those with egg allergies. 

Upcoming 

Vitamin D Drops

Name Change: Vitamin D3 Drops 

This name change is part of our new branding standards to simplify and clarify product names.

16Jan24

Optimal Glutathione Plus Capsules

Name Change: Glutathione Plus Capsules 

This name change is part of our new branding standards to simplify and clarify product names.

03Jan24

L-5-MTHF

Name Change: L-Methylfolate 

This name change is part of our new branding standards to simplify and clarify product names.

upcoming 

Immune Intensive 

Reduced servings to 15 per bottle

changed other ingredients to purified water, vegetable glycerin, natural flavors, sunflower lecithin with tocopherols, organic acacia gum, medium-chain triglycerides, potassium sorbate, Lipid-Protect™️, [oleic acid, CoQ10, tocotrienols with carotenoids, cetyl myristoleate(from Kombo oil)(Pycanthus angolensis)(nut), astaxanthin].

To ensure the product is used in a time frame that it maintains it's freshness. 

Better flavor profile, freshness, and lipid protection.

 

 

08Dec2023

ProBiota Woman

Reformulation:

- removed Lactobacillus brevis and gasseri, and casei and all Bifidobacterium

- added Lactobacillus casei subsp. paracasei, fermentum, reuteri, and crispatus 

 

changed servings per container to 30

changed suggested use: As needed, take 1 capsule after dinner. Use as directed by your healthcare professional.  

Formula updated to reflect current research on strains that support women's health, particularly in the following areas:

- Population of vaginal flora with good bacteria
- Genitourinary tract
- pH balance
- Gut and immune system function

13Nov23

ProBiota Bifido

Name Change: ProBiota Bifidobacterium 

This name change is part of our new branding standards to simplify and clarify product names.

31Oct23

Optimal Liposomal Glutathione Plus 

Name Change: Liposomal Glutathione Plus 

- Serving size decrease from 30 to 15

- Riboflavin decrease from 10 to 5 mg

- Replaced phospholipid complex with Choline (as phosphatidylcholine and choline bitartrate)

- Selenium changed from selenomethionine to selenocysteine and from 50 mcg to 25 mcg 

- Changed glutathione source to

Glutathione (as S-acetyl-l-glutathione)(Emothion®️) and reduced from 350 mg to 100 mg 

- reduced molybdenum from 50 mcg to 25 mcg 

 - New suggested use: Shake lightly before each use. As needed, take 1 serving by mouth, hold for 10 seconds, swish, then swallow. Do not take within 3 hours of bedtime as it may interfere with sleep. Use as directed by your healthcare professional.

- New storage: Store in a cool, dry place away from children. For maximum potency, refrigerate after opening and use within 60 days.

 

This name change is part of our new branding standards to simplify and clarify product names.

 

Updated with a more stable form of glutathione to extend shelf life and reduce likelihood of experiencing side effects. Due to this improved stability, the glutathione is also more effective which means you have to take less and require fewer cofactors (selenium, molybdenum, etc.). Amount of phospholipids were reduced as excessive fat intake can lead to digestive issues in some individuals. 

20Nov23

Prenatal Essentials Chewable 

Added 5mg LifePQQ™ (Pyrroloquinoline Quinone Disodium Salt). 

Updated suggested use: With breakfast, chew 2 tablets daily or use as directed by your healthcare professional. Serving may be divided between breakfast and lunch as desired. Do not use within 5 hours of bedtime as it may interfere with sleep.

For additional antioxidant like support, healthy glutathione activity, and healthy responses to oxidative stress. 

To optimize nutrient delivery and customer experience of the product. 

 

19Oct23

Optimal Multivitamin

Original Optimal Multivitamin has been discontinued. 

A new Optimal Multivitamin has been formulated. Main differences about the new version include; removed lemon bioflavonoids, grapeseed extract, vanadium, proprietary organic fruit and vegetable blend, and organic phytonutrient blend. Added rutin, PQQ, and organic multivitamin/mineral blend whole food. 

To improve upon the old formula by providing 2 forms of folate, more antioxidants, and a superior phytonutrient blend. This, along with increased potency and quality of various ingredients has allowed for the removal of other ingredients and a smaller serving size. 

Upcoming 

Optimal PC

Astaxanthin and medium chain triglycerides added to other ingredients 

To support the stability of the phospholipid complex. 

03Oct23

Optimal Liposomal Vitamin C Plus

Name Change: Liposomal Vitamin C Plus 

Change Phosphatidylcholine listing to: Choline (as phosphatidyl choline and choline bitartrate) 64 mg DV% of 12%

Change Sodium amount to 100 mg

Change other ingredients to: purified water, organic glycerin, sunflower lecithin with tocopherols, natural flavors, organic acacia gum, potassium sorbate, and Lipid-Protect™ (oleic acid, CoQ10, tocotrienols with carotenoids, CMO (cetyl myristoleate (Kombo nut oil), astaxanthin oil (algae)).

This name change is part of our new branding standards to simplify and clarify product names.

To improve taste, stability of liposomes, and better preserve the product by reducing the oxidation of lipids.

02Oct23

NADH + CoQ10

Name Change: Energy Nutrients

Changed to MicroActive® CoQ10 and reduce amount to 25mg.

This name change is part of our new branding standards to simplify and clarify product names.

To support better absorption of the nutrient. Amount reduced due to higher bioavailability 

27Sept23

Optimal Liposomal Vitamin C

Name Change: Liposomal Vitamin C

Change Phosphatidylcholine listing to: Choline (as phosphatidyl choline and choline bitartrate) 64 mg DV% of 12%

Change Sodium amount to 100 mg

Change other ingredients to: purified water, organic glycerin, sunflower lecithin with tocopherols, natural flavors, organic acacia gum, potassium sorbate, and Lipid-Protect™ (oleic acid, CoQ10, tocotrienols with carotenoids, CMO (cetyl myristoleate (Kombo nut oil), astaxanthin oil (algae)).

This name change is part of our new branding standards to simplify and clarify product names.

To improve taste, stability of liposomes, and better preserve the product by reducing the oxidation of lipids.

30June23

Hydrox-Adeno B12Name Change: Hydroxo-Adeno B12This name change is part of our new branding standards to simplify and clarify product names.

12/27/2023 

Active B12 with L-5-MTHF

Name Change: Methyl B12 with L-Methylfolate 

Updated suggested use:

Initial use for the first week, take 1/2 a lozenge by mouth, let dissolve slowly, then swallow. If needing more support, increase to 1 full lozenge. Take as needed. Do not take within 5 hours of bedtime as it may interfere with sleep. Use as directed by your healthcare professional.

This name change is part of our new branding standards to simplify and clarify product names.

16Oct23

Optimal Electrolyte SeltzerName Change: Optimal Electrolyte Unflavored This name change is part of our new branding standards to simplify and clarify product names.

Upcoming 

Adrenal NutrientsName Change: Stress Nutrients This name change is part of our new branding standards to simplify and clarify product names.

19Oct23

Optimal GI PlusName Change: Gut Nutrients This name change is part of our new branding standards to simplify and clarify product names.

04Jan24 

Magnesium Malate ChewableName Change: Magnesium Chewable This name change is part of our new branding standards to simplify and clarify product names.

12June23

Optimal CoQ10Name Change: CoQ10This name change is part of our new branding standards to simplify and clarify product names.

Upcoming 

Histamine Block PlusName Change: Histamine NutrientsThis name change is part of our new branding standards to simplify and clarify product names.

Upcoming 

Digestion Intensive Chewable 

Name Change: Digestive Enzymes

Reformulated: Majority of the enzymes are the same while the serratia peptidase and hemicellulase used in the old formula have been replaced with trademarked versions, Peptizyme SP and HemiSEB. 

This name change is part of our new branding standards to simplify and clarify product names.

To improve upon the previous formula with more effective versions of the enzymes.

Upcoming 

Homocystex PlusName Change: Homocysteine Nutrients This name change is part of our new branding standards to simplify and clarify product names.

Upcoming 

NADH+CoQ10Name Change: Energy Nutrients This name change is part of our new branding standards to simplify and clarify product names.

Upcoming 

Ashwagandha ExtractName Change: Ashwagandha This name change is part of our new branding standards to simplify and clarify product names.

17Oct23

Optimal Liposomal Vitamin C PlusName Change: Liposomal Vitamin C PlusThis name change is part of our new branding standards to simplify and clarify product names.

Upcoming 

Multivitamin Sensitive 

Vitamin E reduced to 99 mg

Niacin increased to 130 mg

Decreased B6 to 20mg

Decreased Manganese to 1 mg

Decreased Coq10 to 6.25 mg

reduce the Riboflavin to 10mg

To better optimize the formula for a wider range of nutritional needs. 

11Sept23

Optimal Electrolyte (all flavors)

Reformulation using real Himalayan Pink Salt, replaced D-Ribose with PeakATP®, improved flavor profiles, no more foam, more heat stable, sugar free (due to ribose removal). All flavors except unflavored replaced creatine with Hydroprime.

To provide superior hydration and instant energy to cells so they can pump electrolytes into your cells. To provide a product with better flavor profiles and more stability. 

10Oct23 

Magnesium Glycinate Powder

Serving per container change from 100 to 75 servings. SKU change from MAGNG-100S-POW to MAG-GLY-POW

To better streamline product packaging across products offered and utilize a smaller and more convenient container to reduce plastic consumption. 

01Sep23

Magnesium Glycinate PowderContainer size changed to larger size. The raw material for mag glycinate hasn’t changed, but there was some variation in how the powder was fluffing up during packaging. This extra air in the powder made it less dense, meaning the usual container size couldn’t fit the full amount without compacting it down. To solve this, we moved to a larger container so we could include the full product amount while accommodating the extra airiness in the powder. This way, the product remains consistent without needing to over-compress it.

Optimal Prenatal Capsules MF 

Decrease manganese to 2 mg (77% DV)

Decrease Ginger to 50 mg

Decrease Zeaxanthin to 4 mg

Change D3 to just D 5.

To better optimize the formula for a wider range of nutritional needs. 

21Aug23

Vitamin A Drops 

Reduced Vitamin A from 1,500 mcg RAE (5,000 IU) to 750 mcg RAE (2,500 IU) per serving. 

Removed rosemary extract and added to other ingredients: Organic acacia gum, Choline bitartrate, Potassium sorbate, Lipid Protect™️ [oleic acid, CoQ10, tocotrienols with carotenoids, CMO (cetyl myristoleate (Kombo nut oil), astaxanthin oil (algae)]

To suit the vitamin A needs of a wider range of customers.

To provide a product that is easier to use with less mess. 

18Aug23

Optimal Prenatal Capsules

Decrease manganese to 2 mg 

Decrease ginger to 50 mg

To better optimize the formula for a wider range of nutritional needs. 

27Jul23

Vitamin D3 + K2 Drops 

Serving Size: change to: (.39 gm)

Change total blend amount to 197 mg

Change NET WT to 23.41 G (0.83 OZ)

To optimize formula for customer experience. 

07Jul23

Optimal CoQ10

Name changed to CoQ10

Changed to Coenzyme Q10 (MicroActive®)

This name change is part of our new branding standards to simplify and clarify product names.

To optimize formula for customer experience. 

04Jul23

Optimal Focus Peppermint flavor removed, shifted to proprietary blend To optimize formula for customer experience. 

03Jul23

Optimal Liposomal Glutathione (Mint and Tropical Flavors)

Changed to Emothion glutathione material. Reduced amount of glutathione per serving from 500mg to 100mg 

Reduced choline to 64 mg and changed to blend of phosphatidylcholine and choline bitartrate 

To provide a better taste, improved stability, and improved effectiveness. 

To reduce likelihood of side effects associated with higher amounts of glutathione. 

23Mar23

Serotonin NutrientsSuggested use changed from "do not take within 5 hours of bedtime as it may interfere with sleep" to "Take before bed to support healthy sleep duration."The original suggested use was accounting for individuals who have a SNP where serotonin may keep them awake. However, this does not apply to most people and was leading to confusion. 

03Mar23

Magnesium MalateNew name: Magnesium Malate PowderThis name change is part of our new branding standards to simplify and clarify product names.

Upcoming Estimated: Oct 2022*

Optimal Multivitamin Minus OneNew name: Multivitamin One MF
New undername: Methyl Free
This name change is part of our new branding standards to simplify and clarify product names.

Jun 2022

Optimal Prenatal Methyl-Free

New name: Optimal Prenatal MF. Increased Vit D to 4,000 IU, Riboflavin reduced to 10 mg (ingredient form now only riboflavin 5'-phosphate sodium), removed raspberry leaf, removed L-Carnosine, reduced CoQ10 to 50 mg, added LifePQQ 10mg.

This name change is part of our new branding standards to simplify and clarify product names.
Reformulated with higher quality ingredients, greater Vitamin D support, improved antioxidant support with PQQ, reduced riboflavin due to customer feedback. 

Jun 2022

Optimal StartNew name: Multivitamin SensitiveThis name change is part of our new branding standards to simplify and clarify product names.

Jun 2022

Active Magnesium ChewableNew name: Magnesium Malate ChewableThis name change is part of our new branding standards to simplify and clarify product names.Apr 2022
SAMe

Changed from 1 capsule serving size to 2. Number of capsules increased from 30 to 60.

This improved capsule count allows for greater control over dosage.

Apr 2022

Optimal Iron Chewable

New Name: Iron Chewable

This name change is part of our new branding standards to simplify and clarify product names.

Mar 2022

B Complex Plus Methyl Free

Name change to "B Complex MF"

New undername: "Methyl-Free"

 This name change is part of our new branding standards to simplify and clarify product names.

Mar 2022

Optimal Multivitamin Powder

Increased scoop size from 4.9 g to 7.47 g; removed iodine from kelp; removed vanadium; reduced vitamin E from 97 mg to 80 mg; reduced calcium from 95 mg to 75 mg, new label claim for Lutein and Zeaxanthin from marigold extract (was previously labelled as marigold extract); updated inactive ingredients and flavor profile.

Increased scoop size to accommodate new formulation; difficulty finding clean source of kelp; removed vanadium for lack of supporting clinical evidence; adjusted vitamin E and calcium levels due to improved inactive ingredient profile; inactive ingredients updated for improved flavor and mixing.  Mar 2022
Kid's Optimal Multivitamin

New name: Kids Multivitamin

New undername: Free of Iron and copper

This name change is part of our new branding standards to simplify and clarify product names.

Feb 2022 

Optimal Adrenal

Name Change: Adrenal Nutrients. Supplement Facts Table Updated: Removed Shilajit Extract. Other ingredients: removed MCT oil, added microcrystalline cellulose & Leucine.

This name change is part of our new branding standards to simplify and clarify product names. Shilajit removed due to difficulty in finding clean source. New manufacturing equipment and processes allowed for improved other ingredients recipe. 

Jan 2022

Optimal Vitamin C Powder

1. New name: Optimal Vitamin C Plus. New undername: "with Bioflavonoids Buffered Powder".

2. Active ingredients: Removed hesperidin and rutin. Improved quercetin form to quercetin dihydrate. Added luteolin. Increased magnesium and vitamin c.

3. Other ingredients: Removed tapioca and stevia, added monk fruit.

1. Streamlined Seeking Health naming conventions.
2. Luteolin and quercetin dihydrate provides superior support as bioflavonoids when compared to previous ingredients. Increased magnesium and vitamin c for additional nutrient support. 

3. Improved flavor profile.

Jan 2022

Optimal Multivitamin with Iron Name updated to Multivitamin with Iron. Undername added: "45mg Iron"This name change is part of our new branding standards to simplify and clarify product names.

Jan 2022

Ox Bile - 125 mg Name updated to Ox Bile 125, removed undername.This name change is part of our new branding standards to simplify and clarify product names.

Jan 2022

Ox Bile- 125mgName updated: Ox BileThis name change is part of our new branding standards to simplify and clarify product names. June2024
Optimal Prenatal Powder With Plant-Based Protein (Chocolate)Name updated to "Optimal Prenatal Powder". Net Wt updated 24.27 OZ (1.5lb) 688G. Supp Facts table: Scoop size increased to 85cc (46g). Updated Calories: 140, total Fat: 3.5g saturated fat: 1g. total carb: 15g. Dietary fiber: 4g. Vitamin E increased: 178mg. K2 moved to bottom of list. Choline as VitaCholine. Calcium: 400mg. Removed naturally occurring Iron. Iodine (as potassium iodide only). Sodium decreased: 100mg. Potassium decreased: 99mg. Glycine (moved from inactives) 2,000mg. L-Glutamine: 68.6mg. Reduced CoQ10 (new form) ubiquinol) to 50mg. Other ingredients updated. Left panel: added Warning box for Iron overdose (product contains no Iron) Updated Health Claim. Does not contain: removed tree nuts (MTC oil derived from Coconuts)All updates were based upon an improvement in the formula. Dr. Lynch and the development team are constantly researching and changing our products to match updated research around prenatal care and pregnancy. Potassium was reduced as this formula is often consumed with Optimal Electrolyte (contains potassium). Calcium is reduced because D3 and K2 help to support calcium utilization for bone health, rather than higher calcium doses. Vitamin E increased to provide antioxidant levels (based upon updated research). 
The rice protein was removed, causing the naturally-occurring iron to be removed. Many labeling and supplement facts requirements have been updated and therefore ingredients have been moved around in the display.

Dec 2021

Gallbladder Nutrients Supplement Facts Table: changed label claim from Caffeoylquinic Acid to Artichoke Extract (with % Caffeoylquinic Acid in parentheses)To provide more clarity in regards to ingredient amounts.

Dec 2021

Prenatal Essentials CapsuleReformulation of active and inactive ingredients and changed capsule size from 00EL to 00Updates to formulation allowed for slightly smaller capsule size.Nov 2021
Optimal Prenatal Powder With Plant-Based Protein (vanilla) Name updated to "Optimal Prenatal Powder". Net Wt updated 22.89 OZ (1.4lb) 649G. Supp Facts table: Scoop size increased to 80cc (43g). Updated Calories: 140, total Fat: 3.5g saturated fat: 1g. total carb: 15g. Dietary fiber: 4g. Vitamin E increased: 178mg. K2 moved to bottom of list. Choline as VitaCholine. Calcium: 400mg. Removed naturally occurring Iron. Iodine (as potassium iodide only). Sodium decreased: 100mg. Potassium decreased: 99mg. Glycine (moved from inactives) 2,000mg. L-Glutamine: 68.6mg. Reduced CoQ10 (new form) ubiquinol) to 50mg. Other ingredients updated. Left panel: added Warning box for Iron overdose (product contains no product..) Updated Health Claim. Does not contain: removed tree nuts (MTC oil derived from Coconuts)All updates were based upon an improvement in the formula. Dr. Lynch and the development team are constantly researching and changing our products to match updated research around prenatal care and pregnancy. Potassium was reduced as this formula is often consumed with Optimal Electrolyte (contains potassium). Calcium is reduced because D3 and K2 help to support calcium utilization for bone health, rather than higher calcium doses. Vitamin E increased to provide antioxidant levels (based upon updated research). 
The rice protein was removed, causing the naturally-occurring iron to be removed. Many labeling and supplement facts requirements have been updated and therefore ingredients have been moved around in the display. 
Nov 2021
Optimal 
Multivitamin Chewable
Decreased vitamin E changed the way marigold extract (Lutein & Zeaxanthin) is listed, removed Vanadium, changed inactive amounts, Does not contain: added Soy and GMO. Updates to manufacturing test methods, and processes, we list new allergens and changed inactive ingredients. Supplement facts panel requirement updated for vitamin E and the marigold extract listing.Oct 2021

Optimal PC

Supplement facts show sodium and potassium content, removed sunflower oil from supplement facts table and placed in other ingredients. Other ingredients now listed: Sunflower oil, Shell (gelatin, glycerin, and water), and beeswax. Does not contain: added soy, gluten, GMO.
Tastes saltier than previous formula. Bottle size decreased.

New manufacturing processes required change of inactive ingredients and bottle size. The addition of sodium and potassium help to balance pH of the product and support stability. New bottle material and vendor. Oct 2021

HistaminX

Removed MTC oil and silica (capsule appearance/color change)

New manufacturing equipment and processes reduce the need for these ingredients.

Sept 2021

Optimal Zinc 

Now renamed to "Zinc Lozenge"

This name change is part of our new branding standards to simplify and clarify product names.

Sept 2021

Optimal Prenatal capsules

Increased vitamin D, betaine hydrochloride. Decreased riboflavin and CoQ10. Removed red raspberry leaf, L-carnosine and the pure riboflavin (now just R-5-P). Adjusted microcrystalline cellulose.

 

Due to Dr. Lynch's updated research on red raspberry leaf and L-carnosine, he removed these ingredients. We improved our CoQ10 raw material bioavailability, allowing less of this ingredient to be used. We removed pure riboflavin, and instead are using the bioactive form, R-5-P, which improves the bioavailability. Adjusted microcrystalline cellulose amount due to new manufacturing equipment. Increased Vitamin D amount and betaine due to updated research on the benefit of these ingredients. 

Sept 2021

Prenatal Essentials Chewable/Optimal Prenatal Chewable

Name Change from Optimal Prenatal Chewable to Prenatal Essentials Chewable. 

Increased malic acid and monk fruit.

Added xanthan gum and potassium chloride. Decreased CoQ10.
Removed iodine from kelp.

We improved the name per our new naming standards - See name change article here for more information: https://seekinghealth.zendesk.com/hc/en-us/articles/1500005978321-Product-Name-Changes-2021

We removed iodine sourced from kelp, to keep our ingredients clean and free from contaminants that are often found in the ocean (kelp source).

We made some updates to our inactive ingredients, including increased malic acid and monk fruit, and added xanthan gum and potassium chloride. You may notice a change in flavor. The xanthan gum and potassium chloride were added to help improve the tablet stability and consistency. 

We also decreased the amount of CoQ10 due to an improved raw material (bioavailability and potency).

These changes all help to improve the consistency, flavor, and stability of our product!
Sept 2021

Vitamin A Drops

Removed polyethoxylated castor oil, citric acid, and potassium sorbate. Removed beta carotene. Added rosemary extract, MCT oil and sunflower lecithin. Improved formula based upon customer requests and feedback for more natural ingredients. Removed the small amount of beta carotene, as most customers are taking this product for the bioactive form of vitamin A. These changes caused the color and flavor of the formula to change as well.July 2021
Optimal GI PowderName changed to Optimal GI PlusNow that we have an Optimal GI capsule without L-glutamine, the "plus" in this product name represents the added glutamine, to better help customers understand which version of Optimal GI they desire. See Product Name Changes article for more product name changes or Your Guide to Seeking Health Supplement NamesJune 2021
NADH + CoQ10Removed stevia, added monk fruitUpdated research on stevia showed it may lead to increased urination/dehydration, and caused Dr. Lynch to replace it with monk fruit.June 2021
Gallbladder Nutrients CAPSULESNEW PRODUCT:

Gallbladder Nutrients is replacing the powder, now in a capsule format. This new formula has improved source of the dandelion root extract and artichoke extract and replaced trimethylglycine with betaine HCL to help promote digestion.

Customers requested a taste-free option. The powder was a bitter taste, which can stimulate stomach acid production and digestion. Since the capsule format has no taste, Dr. Lynch needed to add betaine HCL to promote healthy stomach acid levels. May-June 2021
Optimal Electrolyte (ALL FLAVORS/packaging!)For Flavors: Improved flavoring profile, new natural color, removed citric acid, added monk fruit extract.
For Seltzer: Removed citric acid
Customer feedback was to remove citric acid. Updated research on stevia showed it may lead to increased urination/dehydration, and caused Dr. Lynch to replace it with monk fruit.April - May 2021
Optimal Multivitamin with IronRemoved iodine from kelp. Difficult to get a clean source using kelp.Feb 2021
Pro-Digestion Intensive ChewableName change to "Digestion Intensive", licorice root extract added for flavorImprove flavor, simplify nameFeb 2021
Zinc CarnosineThe label now states 75 mg on front, nothing in this formula has changed. This notates that there is 75 mg of total zinc L-carnosine material, yielding 16 mg of pure, elemental zinc. There is 57 mg of pure carnosine per serving.Feb 2021
Magnesium Glycinate PowderDecreasing from 120 servings to 100 servings
Adjustment due to production and shipping costs. 
Feb 2021
Optimal GI capsulesDecreased capsule size and adjusted other ingredient amounts. The 150 bottle count will be replacing the 300 bottle count.Now with a new manufacturer, with new equipment. Smaller bottle for customer convenience. 2021
Hydroxo B12 with Folinic AcidUpdated flavoring profile: added malic acid and increased cherry flavoring, decreased ascorbyl palmitateImproved flavorJan 2021
Hydroxo B12Updated flavoring profile: added malic acid and increased cherry flavoring, decreased ascorbyl palmitateImproved flavorJan 2021
Hydrox-Adeno B12Updated flavoring profile: added malic acid and increased cherry flavoring, decreased ascorbyl palmitate amountImproved flavorJan 2021

Optimal Molybdenum Drops

Changing Name to SulfiteXDr. Lynch feels this better represents what the product does. It supports the natural and normal metabolism of sulfites in the body, as it is a cofactor for the SUOX enzyme, which helps to breakdown sulfites into sulfates and hydrogen peroxide..*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Jan 2021

Optimal Prenatal Capsules

Removed MCT oil and L-leucine, added microcrystalline cellulose (capsule color now lighter beige, not bright orange/yellow)Due to updated manufacturing processes, "other ingredients" changed and therefore changed the overall coloring of powder inside the capsule.Dec 2020

Trace Minerals Complex

Removed Cal Prop Warning, removed MCT oil, smaller capsule size.Cal Prop Warning no longer needed as heavy metals results exceed standards. Update manufacturing process. Smaller capsule needed after removal of MCT oil.Dec 2020

Kids Optimal Multivitamin

Removed MCT oil, removed potassium from kelp (adjusted potassium iodide levels), added more ascorbyl palmitateImproved manufacturing processes (these changes caused a lighter color of the capsule)Nov 2020

Optimal Vitamin C Powder

Calcium, magnesium, and potassium now listed separately on supplement facts. The product now in a black bottle due to supply chain issues with white plastic.FDA labeling requirements for major minerals listed in amounts/daily values (no formulation changes have been made)Nov 2020

HomocysteX Plus

Removed L-leucine and silicaImproved manufacturing processes.Nov 2020

Optimal Magnesium

The dimagnesium malate changed from 100% granulated DiMagnesium Malate to 60/40 DiMagnesium Malate Granulated/PowderUpdated manufacturing processes.Oct 2020
Optimal Magnesium UpdateAdjusted capsule quantity from 100 to 90 per bottle. 
Oct 2024

SAMe

Now in desiccated bottle, not foil packs. Other ingredients stabilizing salts removed. SAMe material improved.The desiccated bottle is more stable and protective than a foil pack. New SAMe raw material has improved stability which has removed the need for calcium stabilizing salts.Oct 2020

Histamine Block/Histamine Digest

Other ingredients have changed to just microcrystalline cellulose and ascorbyl palmitate inside of a vegetarian capsule - no more microencapsulated beads. The bottle is now desiccant-lined to further protect the ingredients from moisture.Improved formula to remove the "other ingredients" and change to ones that are cleaner and of higher qualityAug 2020
Histamine Block/Histamine DigestRemoved Shellfish from the "does not contain" listThis product has never contained shellfish, nor does it now. This product contains shellac, which is derived from a secretion from the lac beetle. Beetles are genetically similar to shellfish as they both form the phylum Arthropoda. Because of this similarity, a false positive comes up when the product is tested for shellfish allergen. Some research suggests that people who are allergic to shellfish could also be sensitive to beetles and other bugs. Industry trends point to not including shellfish in the "does not contain" section of bug- containing products, with some companies going as far as putting a statement on products saying, "Those with shellfish allergies may be sensitive to allergic to X(beetle)." According to our supplier, twenty years of experience with the product has not yielded a single complaint of shellfish sensitivity or allergy. With this in mind, we will not be including a statement on the other product, but to protect Seeking Health in the case of a possible reaction, we will remove shellfish from the "does not contain" section of the labeling Fall 2019
Histamine Block/Histamine DigestVitamin C is sourced from ascorbyl palmitate, not pure ascorbic acid. 
The ascorbyl palmitate ats as both a flow agent/preservative and nutritional component, as it is a fat-soluble form of vitamin C. 
Jan 2021
Histamine Block/Histamine DigestSuggested use updated to: As needed, anytime, take 1 capsule before eating or drinking. Alternatively, as needed, take 1 capsule away from food if needing to support occasional nausea from pregnancy or the microbiome. Capsule may be opened and sprinkled on a bite of food. Use as directed by your healthcare professional.

Histamine block/Histamine DigestVitamin C moved to other ingredients
Vitamin C moved in supplement facts panel to reflect the fact that this ingredient is not an active ingredient, but rather a flow agent.

Histamine Block/Histamine DigestName Change: Histamine Digest 
This name change is part of our new branding standards to simplify and clarify product names. To better describe the various uses of the product 

Active B12 1000

Now using the trademark for vitamin B12 as methylcobalamin,  MECOBALACTIVE® patented  sourcing of methylcobalaminJan 2020

Optimal Electrolyte

"Plain" is not being called "Seltzer" flavorDr. Lynch felt that Seltzer described the refreshing tart flavor better than "plain".Jan 2020

All products

Removing % breakdown of forms of nutrients
Formulation ratios will always remain the same and are available upon request. However, in order to streamline testing, we have chosen not to include individual % on the label (testing for the breakdown of nutrients is difficult and increases the time of testing, and therefore affects product inventory levels)
Jan 2020

All vitamin A - containing products

Vitamin A will show the percentage breakdown of each form in supplement factsFDA labeling requirement updatesJan 2020

All lutein and Zeaxanthin-containing products

The label claims for lutein and zeaxanthin have been removed, replaced with "marigold extract".
 Manufacturing records show sufficient marigold extract was used to meet the previous label claims for lutein and zeaxanthin. However, test results could not confirm this level at the time of manufacture. It is of the utmost importance to us that our test results for every single lot reflect our label claim. This is challenging to do as some ingredients pose more difficulties due to their complex nature. We are addressing this raw material issue for better consistency moving forward. We chose to change the lutein and zeaxanthin label claims versus removing them completely from these products. We know how important it is for you to maintain the consistency of ingredients.
Jan 2020
All products containing iodine sourced from kelpRemoving iodine from kelp, keeping or replacing with potassium iodide.Difficult to find a clean source of kelp.Jan 2020

ProBiota Bifido

 

Removed inulin and proprietary polysaccharide complex. Total CFUs increased from 10 billion to 12 billionImprove formula based on new researchJan 2020
DIM+I3C

Removal of silica and cellulose
Standardized indoles to: 200 mg I3C and 200 mg DIM

Addition of PQQ

 Improved formula by removing fillers and adding PQQ to support antioxidant activity related to estrogen metabolism*. The indoles are now standardized to help consumers know how much they are taking.Nov 2019
Optimal Liposomal Glutathione Plus

Removed stevia

Many people are intolerant to stevia, so Dr Lynch is removing it from all products.Nov 2019
Optimal Liposomal Glutathione (both flavors)

Removed stevia

Many people are intolerant to stevia, so Dr Lynch is removing it from all products.Nov 2019
B-Minus

Removed MCT oil and now vegetarian capsule is listed as "hypromellose"

 new supplier requirements did not need MCT oil, and capsule listing requirements have changed.Oct 2019
Optimal Fish Oil

Changed fish oil source from Norwegian sardines and anchovies to Alaskan Polluck

Alaskan sourcing has become cleaner and more sustainable than Norwegian sourceOct 2019
Optimal Electrolyte Berry bulk

Lowered niacin from 75 mg to 25 mg 
Removed stevia

Per customers' requests, lowered niacin to allow for optional additional dosing and some individuals may be sensitive to it.
Removed stevia as Dr. Lynch's newest research shows that some individuals are sensitive to it.
Oct 2019
All folate-containing products

Folate is now measured in both mcg and Dietary Folate UNits (DFE)

https://seekinghealth.zendesk.com/hc/en-us/articles/360000110634-What-does-mcg-DFE-mean-on-my-label-Fall 2019 - fall 2020 (process is long)
Optimal Prenatal with Plant-Based Protein (chocolate and vanilla)

 Addition of Boron

 Calcium increases from 430 mg to 480mg

 Iron increases from 4 mg to 5 mg

 Potassium increases from 230mg to 370mg

  Sodium increases from 310mg to 320mg

Boron was added to this formulation to make it more consistent with our other prenatal formulations.  The addition of the Boron ingredient caused the amounts of several other ingredients to increase due to their naturally occurring presence. July 2019
B Complex Plusremoved shilajitImproved formula - difficult to find clean sourcing for this ingredient. DFE conversion added (What is DFE?)June 2019
Optimal Liposomal Vitamin CStevia removed, flavoring profile enhanced to create more "roundness", and glycerin is now organic. Added xanthan gum and gum arabic. Vitamin C is now non-GMO.To improve taste and viscosity and adhere to customers' sensitivities to stevia. Non-GMO vitamin C/ascorbic acid.May 2019
Phosphatidyl SerineOther ingredients added: Maltodextrin, mixed tocopherols, and ascorbyl palmitateSupplier processes updated to use a different excipient/Other Ingredients profile. These Other Ingredients act as support for improved stability and carriers for the phospholipids (phosphatidylserine). Feb 2019
Phosphatidyl SerineActive ingredient (phosphatidyl serine) increased from 100 mg to 150 mgThe researched dose for Phosphatidyl Serine is 150 mg twice daily or 300 mg a day.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2966935/

It is more effective to have the supplement at 150 mg compared to 100 mg.
Nov 2021
Optimal Fish OilSource of fish is now from anchovies, sardines, and tilapia of Norwegian seas. Single serving softgel contains 634 mg EPA/257 mg DHA, removed lipase, gelatin is from fish not bovine, no color or flavoring, 120 servings per container instead of 30 Improved fish source (Norwegian seas), higher potency, approved for pescatarians due to fish-sourced gelatin instead of bovine. International Fish Oil Standard (IFOS) five-star certified.Jan 2019
Optimal Prenatal Protein PowderAdded BoronBoron supports bone health and overall oral healthOct 2018
DIM + I3cRemoved l-leucine and cellulose, added calcium carbonateCellulose and L-leucine to enhance manufacturing processes. Calcium carbonate has been added for improved density, drying, water repellent, and internal stability.May 2018
Kids Optimal Multivitaminremoved ShilajitRemoved to optimize the formulation, as Shilajit can contain heavy metalsMarch 2018
Trace Minerals Complexremoved Shilajit extractRemoved to optimize the formulation, as Shilajit can contain heavy metals, and to make it similar to it's sister formula "Trace Minerals Complex II"March 2018
ProBiota HistaminXInulin Removedsome customers cannot consume carbs (inulin), customer requestsFeb. 2018
ProBiota HistaminXadded silica and L-Leucine To prevent sticking and clumpingMarch 2018
 All selenium-containing products Changed form of selenium to High Selenium Yeast A more superior, well-tolerated form of yeast became available Sept 2015 - Sept 2016 (change took place gradually one-by-one)
Probiotics containing L-leucineL-leucine now derived from glucose, not duck feathers  Raw material supplier changeAugust 2017
Vitamins and minerals containing L-leucineL-leucine now derived from glucose, not duck feathers  Raw material supplier change2014

 

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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